The Zambia Telecommunications Company Limited (ZAMTEL) is a market leader in the information Communications technology (ICT) industry. In order to remain competitive, ZAMTEL shall continue to play a dominant role in the ICT industry by identifying and fully exploiting strategic opportunities that exist globally.
It is within this context that ZAMTEL has adopted a strategic ICT management perspective in order to exploit the techno-economic benefits of integrating into the global information economy.
Establishing a Fibre-Optic backbone requires an intricate and strategic overview of ICTs which include data, voice, internet, radio and television traffic flows and consumer behaviour which go beyond the physical laying of the Fibre-Optic cable.
ZAMTEL has taken a leadership position in the deployment of modern information communications technologies (ICTs), which are quickly emerging as an essential initiative towards defining how interpersonal network communications shall be shaped within the 21st century.
With Fibre-Optic backbone, ZAMTEL shall have the ability to deliver Multimedia communications and content to a global constituency for Zambian goods and services. This technology will make available information, content, services and connectivity on a global scale, while allowing for many different methods of user access.
ZAMTEL has a range of product brands namely a fixed Land-line Pre-Paid Service under the brand name Tel Z, Mobile cellular under the brand name Cell Z, an Internet Service under the brand name ZAMTEL Online, data services etc. 
ZAMTEL’s core assets are its customers hence the need to provide efficient and effective customer service to them. In order to satisfy its customers, ZAMTEL has developed a customer charter that will help value and interact with its customers better.